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We aim to assist small and medium sized enterprises from all sectors to access the investment that they need.

How to write a good Business Plan

What is the plan for?

There are two principal reasons why a Business Plan should be prepared:

  1. To set out clearly, your objectives and targets for your business in order to ensure that you fully understand how the business will operate, in what sectors and within what parameters. The Business Plan will need to set out your objectives and targets clearly so that you can monitor your own performance once the business is up and running. It will also enable you to set goals for your Managers and staff and plan for any recruitment needs. Having a Business Plan has been proven to double your chances of increasing profits, revenue, attracting new clients and achieving your goals.

  2. If you are seeking funding, whether that be equity funding, asset based lending funding or simple working capital funding, the Business Plan will provide your funders with information on how your business is to be conducted in order that they can assess the risk of investing/lending to your business. Any funder that invests in the business will want to know:

  • How the business will operate

  • Why you consider the business will be successful

  • What financial performance indicators should be expected

  • What market sectors the business will operate in

  • Risk assessments associated with their investment

You should also not that a Business Plan should be updated regularly in line with the business’ performance to reflect change to its operations or activities.

What should the Business Plan detail?

It is important to ensure that the Business Plan can be read by an independent party who, having read the plan, will fully understand how your business operates, in what sectors, how it is managed and should be able to gather an element of comfort as to whether the business will be successful or not.

When preparing the Business Plan, it is important to provide as much detail as possible without superfluous script or words that are inappropriate, offensive or mis-leading.

We would suggest that the following headings should be considered in the preparation of the plan:

  1. Table of Contents

  2. Executive Summary

  3. Description of the Business and its Activities

  4. Description of the Company’s Products/Services

  5. Marketing Plan and Description of the Marketplace

  6. Management and the Operational Aspects of the Organisation

  7. Funds Required Statement – how they are to be spent

  8. Financial Plan – summary of financial model including opening balance sheet, projected profit and loss and cash flow statements for 3 years

  9. Investor Opportunity Statement – i.e. what the investor will receive in return for their investment and how long the investor should expect to wait for a return on his investment i.e. exit strategy

  10. Summary

Once the plan has been prepared, the Investment Hub will review it free of charge and will provide you with our views on whether it is likely to attract funding and if so, what type of funding you can expect.


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